Ads on the Shopify App Store: Determining your Return on Ad Spend

Customer and revenue metrics

We’re launching improved reporting for ads in the Shopify App Store, to help you see if you’re trending towards a positive return on ad spend. The new customer and revenue metrics will allow you to better understand how ads are impacting your bottom line, and optimize your future ad campaigns. In this article, learn how to interpret these new metrics to get the maximum amount of insight and return on your ad campaigns.