Fonts have a very interesting role in advertising. Did you know the font you use for adverts can make the brand or product look cheap or expensive?
According to research done by AIGA, some fonts can make your message appear cheaper. After surveying a group of people, the results showed that people perceive fonts with bold and rounded lettering to appear cheaper. And the same group has suggested that serif typography appears more expensive.
Now, this may put more pressure on you to find the right fonts for advertising projects. But no need to worry, we did some digging and found a collection of good fonts for advertising designs.
There’s a mix of fonts in this list for all types of advertising and promotional materials. Have a look.
When picking a font for an advertising project, try to choose a font family. With a font family, you’ll get multiple fonts for all types of typography, including titles, headings, and paragraph text. George Sans is a clean and professional font family that also includes 8 different font weights. Each font has a geometric letter design that’s been crafted to perfection.
Fonseca is a beautiful font family featuring an art deco-themed letter design. This font family comes with 8 weights with an alternate set for each weight, making it a total of 16 fonts. The classic design of this font makes it the perfect choice for vintage-style advertising projects.
JUST Sans is more than just a sans-serif font. It’s a font family that has all the right fonts for your advertising designs. It has 7 different font weights and an additional variable font as a bonus. Each font is available in TrueType, OpenType, and WebFont formats. It has multiple stylistic sets as well.
Oliviar Sans is a minimalist font family that comes with clean and simple letter designs. It also includes 7 different font weights ranging from thin to bold. You can use it to design everything from big bold titles to small paragraphs. The font has extensive multilingual support too.
This font has one of the best letter designs that will enhance the readability of your advertising designs. It includes 6 different fonts with geometric letters. And the aesthetic feel of the font makes it fit in nicely with any type of advert for modern brands.
Senalita is a free font you can use to design vintage-style adverts. This font features a geometric letter design inspired by classic Italian films. It’s suitable for retro-style branding designs as well.
This font comes with a classic retro design that takes inspiration from the art deco movement. You can use it with your advertising projects to give an old-school look to your typography. The font is free for commercial use.
If you’re looking for a font to design a bold and stylish title for your advertisement, this font will come in handy. It features a sporty and creative brush-style letter design that will add a hand-crafted look to your poster and flyer designs. It’s ideal for lifestyle, fashion, and urban advertising projects.
This is one of the most elegant-looking fonts on our list. It features a clean serif letter design that will instantly grab the attention of the audience. The font has stylish all-caps letters that will fit in perfectly with luxury and high-end brands. You can design logos and packaging designs with this font too.
This font has a very modern and unique letter design that fits all the requirements for designing advertisements for interior design, furniture, and architecture-related businesses. It has a set of clean sans-serif characters that are suitable for both digital and print design projects.
It’s elegant, minimal, and luxurious. This font has the perfect combination for crafting bold and high-end advertising designs for luxury brands. The thin strokes and the bold design of the letters make it a great fit for designing big billboards, banners, and posters.
A font that truly lives up to its name. Brilliant is a classic serif font with a stylish letter design. This font is ideal for modern businesses and corporate brands for crafting professional-looking advertisements and promotional materials. The font is available in OpenType, TrueType, and WebFont versions too.
Hazard is a free marker font with a very eye-catching design. This font is perfect for crafting big and splashy titles for your advertising projects. The font also includes an alternate set and swashes.
This free font will add a more playful and hand-crafted look to your advertising designs. The font comes in 6 different styles, featuring an outline, regular, mixed, and more. It has a set of all-caps letters.
The Vegals is a font made for vintage advertising projects. It’s most suitable for businesses that have classic or vintage-style branding. The font features elegant letters with lots of impressive OpenType features.
This font features a bold and energetic vibe that makes it one of the best fonts you can use with advertising projects related to technology and fitness brands. The font is available in 9 different weights and has stylistic alternate sets as well.
GearUp is a stylish font you can use for sports-themed business and advertising designs. This font has a creative letter design and comes in three different styles, including an outline version. You can mix these fonts to craft attractive adverts and various other designs.
This font is for the fans of the groovy 1970s era. It features a fun and creative design that will make your advertising designs travel back in time to the 70s. The font comes in regular and 3D versions featuring uppercase and lowercase letters.
An elegant and feminine font for crafting advertising for modern lifestyle and fashion brands. This font family comes with italic and bold styles to help you design all kinds of typography for your adverts.
LiteON is another modern sans-serif font family that comes with 6 different fonts. This font has a minimal and clean letter design that will make your advertising designs look much more professional. It includes lots of ligatures and alternates too.
This free font is another great choice for designing vintage-style advertising projects. It has a bold and thick letter design that will make your titles and headings more attractive. The font is free for personal use.
If you’re working on an advert for a kid’s product or brand, this font is for you. It features a very fun and playful design that will make any advert look more entertaining for children. The font is free to use with personal projects.
5 Tips for Effectively Conveying Your Message
According to our research, these are some of the best tips you can follow to make sure you convey your message more effectively through adverts.
1. Design for Readability
Your adverts need to have the right font, proper font size, correct formatting, and font styling. It’s when you get all these things right you can make the text easier to read.
Before trying anything else, first, pick a great font with clean lettering for the advert. Then follow industry standards for formatting and typography design. It’s the key to making winning designs.
2. Evoke Emotions
Words are a powerful tool. A simple sentence can sometimes make someone feel happy and nostalgic, or even make them cry. Most adverts take advantage of this power by writing adverts that make you feel empathetic towards a cause. Or sometimes use other psychological tactics like scarcity and tap into your FOMO (Fear of Missing Out).
Learn to use these tactics in your adverts to convey your message in a meaningful way.
3. Add a Call to Action
All the effort you put into writing a great message and designing the advert will go to waste if you don’t include a call to action. It’s how you convey what you want the target audience to do and take action. Pay special attention and add the call to action at the right place and at the right time.
4. Get Straight to the Point
One of the common mistakes most designers make when crafting adverts is beating around the bush before getting to the point. Whether it’s an advert in a newspaper, a website, or a poster, you should always try to get straight to the point.
People are always in a rush and have a low attention span. The sooner you can get to the point more effective your advert will be.
5. Keep it Short and Simple
If a picture is worth a thousand words, then use it instead of writing a thousand words! Visuals are often effective at connecting with the audience. Try to use visuals in combination with typography to convey your message.