- Top 5 Essentials of Online Bike Shop
- How to Work On Marketing and SEO Promotion of the Online Bike Shop
- How to Organize Product Pages on Your Online Bike Shop Effectively
- Things to Consider When Starting Online Bike Shop
- How to Start Online Bike Store On Shopify
- Online Store Setup Service
- How to Choose Website Template for Online Bike Shop
- Online Store Themes for Inspiration
- FAQ
Bikes are so popular nowadays due to being an environment-friendly transportation means and an element of fitness and extreme kinds of sport. More and more countries, especially in Europe, have exchanged cars for bikes. Even more, there is a highly-developed infrastructure that serves bike exploitation. Therefore, the decision to start selling bikes or selling bike parts is grounded and can lead to the development of a profitable shop. However, to make a bike store, one needs to thoroughly develop a business marketing strategy and then launch an online bike store.
Top 5 Essentials of an Online Bike Shop
You might wonder how to make a successful online bike shop, how to sell bikes online to get profits, how to make an online store popular, and so on. Well, there are several essentials that will work for you to address the aforementioned questions positively.
Equipment
It’s up to the shop owner to decide what kinds of bikes to involve in the trade. They can be used or new ones, premium quality bikes or budget products, road or mountain bikes, etc. However, you should make sure that you deliver exactly the same products that you offer online. You should be highly aware of the brands, trends, market peculiarities, equipment, parts, and other details of the industry to be ready to offer the products and know what you provide to consumers.
Customer Service
An online bike shop requires an effective support team. It can be even one manager who addresses all customer inquiries and orders, but they should be eager to timely and effectively address all clients’ requests. Nowadays being client-centered is the essential feature of any shop, even the one selling some minor cheap goods. And considering that bikes are a costly product, customer service should be top quality.
Blog and Community
Running a blog is an essential characteristic of an online bike shop. Namely, a bike selling website should have a blog on it, where your content writers will post interesting, engaging, and high-quality content related to bicycles. This will not only attract new clients but also keep the existing ones constantly reading your materials and thus making them your loyal customers. If you somehow take part in the cyclists’ community, this will be a great contribution to the professional image of your online bike store. Thus, if you’re not, then try to find the communities in your location and get involved in one or more, which will benefit your trade.
Visual Content
The point is that you sell the transportation means, and its image, quality, and prestige is very important for most users. Showing high-quality pictures and videos is a critical instrument to attract customers to your online bike shop. This also relates if you sell bicycle parts as you can demonstrate them in high resolution, which is vital for bike owners.
Uniqueness
It is highly recommended to provide a unique service, product, proposition, and so on to attract the clients to your online bike shop. Create a unique brand design or special promotions or sell bike parts that are hardly found, or provide exclusive customer service, fast delivery, or anything you can imagine that will help your online bike shop stand out from the rest.
How to Work On Marketing and SEO Promotion of an Online Bike Shop
To give your clients the possibility to find your online bike shop, you should work on efficient marketing and SEO promotion. What is more, there are verified instruments to reach the goal.
Blogging
We have already mentioned this tool in the previous part, but it’s critical for any website that wants to attract visitors, so creating quality interesting content on your blog will gain you, clients. It would be perfect if you invite a professional cyclist to write the content as he or she will be aware of what interests his or her colleagues have, discuss some important technical details, give recommendations about maintenance, and share some capturing photos of traveling on a bike. What’s more, you can always use the service of an editor to ensure a well readable and error-free style.
SEO Content
Notably, an editor proficient in SEO techniques can help you create SEO-rich content, which includes key words integration, employing appropriate metadata, visuals, and other means to optimize the content to search engines.
Promotions and Discounts
Selling a bike online can be more profitable and attract more clients if you devise regular promotions and offer a discount system for loyal customers. Bikes are usually not cheap in price and these discounts and promotions will give you more sales and more visits to your online bike shop.
Email Marketing
This instrument has proven to be highly effective. When you gain leads, you can send your potential clients regular emails with your special deals and promotions and engaging blog materials. Some people consider email marketing annoying, thus you should avoid weird email subjects, sending too many letters, or giving some useless information. In the email, it is better to stay concise, informative, and deliver quality content.
Social Media
Hardly will your shop get better promoted than having a well-established social media presence. Customers will more likely use a website for your online bike shop to make orders and to find out details about the products, but promoting the store and its offerings is done perfectly through social media channels. However, here you’ll need to develop an SMM strategy and post regular content with high-quality photos.
Contests
Of course, giving a prize such as a free bike is not in the plans of all marketers, but if you calculate the costs of offline and online advertising, you can figure that running a contest on social media pages of your online bike store is a great idea. Nowadays, contests are very popular and help to increase the audience many times.
Offline Ads
Promoting your shop offline is also vital as people live outside the internet as well and printing URLs of your online bike shop on various things such as bags, flyers, and vehicles can bring you, visitors.
Analytics
Collecting information and performing the analysis of what works well for your online bike shop sales and what doesn’t bring you profit is a good idea as there are no general tools that work equally for any shop and any industry. Things depend greatly on the location, product, price, assortment, and so on.
How to Organize Product Pages on Your Online Bike Shop Effectively
The product pages are the main parts of your store. If you sell bikes online, then you should take the time to make the description and product photos of the highest quality. There are several basic concepts that will make your product pages attractive, convenient, and selling.
- Informative descriptions
- High-quality detailed images
- Demo videos of bikes
- Ratings of products
- Convenient filters with many options
- Client reviews of products
- Prices and possible discount prices
- Clear and notable Buy/Add to Cart button
- Related products display
Things to Consider When Starting an Online Bike Shop
When you decide to sell a bike or bike parts online, you will run into a lot of milestones in setting up the store. Your online bike shop will require the following things to be considered:
Website Design
A good professional design will be attractive to clients, contribute to the image of your online bike store, and make your and the users’ work with the site convenient.
Hosting and Domain Name
This greatly depends on how and where you will set up your online bike shop. However, a good well-remembered and short domain name representing your brand is a must.
Payment Methods
To sell your bike online, you will need to integrate reliable and versatile payment options for your client and your own convenience. Banking should be fast and reliable to process payments effectively. What is more, for your clients, try to include as many payment methods as possible. Notably, the options will depend on the target audience, local or global service offered, and so on.
Products Display and Filtering Options
This point was already discussed, but it’s very important as it can draw a customer from one shop to another. Sometimes even the price is not the determinative factor as the convenience of a site with clear product display and appropriate filter options.
Secure Checkout
This option allows your client a secure payment procedure due to the specific SSL protocol. Thus, when they enter their payment card details, they are transferred to a secure server.
Extensive Information Base
This includes FAQ, how-to posts, product description, information about delivery and payment options, possibility and conditions of refund or product return, etc.
How to Start an Online Bike Store On Shopify
A bike selling website can be launched on various platforms and with the help of different resources. For instance, it can be set up with the help of WordPress CMS or on the Shopify platform. The latter one is very popular and has almost everything in a bulk format for maintaining a store. It is great for single product promotion or for dropshipping. To start a business on a platform, you’ll need to perform several critical steps.
- Register and create an account
- Select a design
There’s an option of possible store variations on Shopify or the variety of high-quality themes with extensive functions. - Create a store and customize it
Here you can set up all the shop details, such as delivery, payment options, products, and customize the site adjusting the colors, backgrounds, fonts, etc. - Add products with descriptions
- Domain
This function can be obtained directly from Shopify or from another reliable supplier. - Test order
There’s a feature on the platform that allows you to make a test order and to check whether everything works well in your online bike shop.
After the successful completion of the steps, you are free to launch your store and start selling a bike online.
Online Store Setup Service
If you’re not the one who likes to figure out all technical details on your own and to spend much time on it, we highly recommend an ultimate service to get your web store online hassle-free.
The Online Store Setup Service is a popular and highly rated product that can help you start an online business without any problems. Experts will address all the starting points of website maintenance.
What’s included?
You’ll get a complete setup eCommerce store in the prescribed time and considering the given conditions and instructions. It will include payment configuration, delivery settings, contacts, storefront maintenance, import of products, integration of the content, menu navigation, backend settings, devising up to five pages, and installing up to five languages. What’s more, you’ll achieve integrated Google Analytics, which will advance the operation of your online bike store.
How to Choose a Website Template for an Online Bike Shop
A high-quality professional template can address many issues and tasks connected to site maintenance. Therefore, picking a functional theme is a critical point in the process of online bike shop creation as well as on any other website. When picking a template, pay attention to the following features:
Reliable supplier
This is important as you’ll get free or cheap, or even expensive templates from an unknown source, it can return to you with problems of unsupported plugins, inability to be updated, and other technical issues.
Responsiveness
This is the present-day must-have requirement for websites, which allows your site to be visible appropriately and adapted to various screen sizes and resolutions.
SEO-Optimization
When a theme is search engine friendly, its contents are optimized to be found online easily.
Customization
This option is present in nearly all templates; however, extensive customization options are not provided everywhere.
E-commerce or WooCommerce
These plugins are required to support the regular functioning of an online store.
Online Store Themes for Inspiration
There is a variety of great, made by expert templates provided by TemplateMonster. They include all the aforementioned criteria and give its users even more.
Sporty Bebike WordPress Theme
Looking for the perfect theme for your bike website? Let’s look at the Bebike WordPress theme. It has everything you need to create a fully-functional bike-related platform. Run your blog right on a website and share your thoughts, updates, etc. Keep your audience informed about future events using the built-in events calendar. All pictures that perfectly fit your website are included in the set, so you do not need to spend more money on them. With handy plugins, you may create a store on your website in a few minutes and sell goods online. This theme also comes with more awesome features like:
- Elementor Page Builder.
- Jet Elements.
- Cherry plugins.
- Mega Menu plugin.
- Multiple footers, header, and blog layouts options.
- WPML Translator.
- Valid and clean code.
- SEO ready.
Cycling Responsive Shopify Theme
Enjoy running a business of selling bike parts or bicycles with a professionally-devised and convenient template. This one is specifically intended for an online bike shop and will suit any type of idea due to its customization capabilities. Notably, the theme is created for the Shopify platform, which is applicable if you decide to run your project there. The template has a powerful mega menu feature to display a great look and comfortable navigation. Slider plugin allows showcasing pictures and making the user experience more engaging. What’s more, you can integrate a background video, which will make your site even more attractive. Other basic features include:
· Responsiveness
· Parallax Effect
· Theme Color Switcher
· Product Badges
· Multi-currency
· Ajax Cart
· Sorting Options
· Blog
· PSD files included
· Valid Semantic Code
OneKart Multipurpose Store WooCommerce Theme
This theme has three layouts with a stylish design to attract visitors. Your online bike shop will look gorgeous and user-friendly. This is a WooCommerce template, which is also fully responsive and mobile-optimized. OneKart has a horizontal and mobile menu, cloudzoom with image slider, popular products feature, product hover, product quick view option, drop-down shopping cart, and many other functionalities to make your bike selling website profitable. Other features:
· SEO-optimized
· Multi-currency
· Multilingual
· Touch Support
· Cross-browser compatible
· Font Awesome
· Multiple Custom Widgets included
· Visual Editor
· Sample Data Installer
· Easy Installation
Bike Store Shopify Theme
This template will add style and functionality to your store that sells bikes online. It is specifically devised for the industry and has numerous beneficial features. Thus, your online bike shop will be equipped with width-slider, parallax effect, hover effect, mega menu option, sortable gallery, and so on. The chat feature and contact form will give you advantages for communication with clients. The navigation is user-friendly and the theme is responsive. Other features:
· Bootstrap
· Cherry Framework
· Admin Panel
· SEO-friendly
· Dropdown Menu
· Favicon
· Social Options
· Commenting System
· Advanced Theme Options
· Google map and web fonts
Shopping Bikes Accessories Shopify Theme
If you are looking for a site to sell bike parts, pay attention to this one. It will address all demands of a high-quality functional web store. The colors of this template are elegant and the design provides user-friendly exploitation. It has intuitive navigation and is adaptive to different screen types and sizes. If you pick this template for your online bike shop, you’ll get all the regular and advanced features. Basic characteristics:
· Admin Panel
· Online Chat
· SEO-friendly
· Dropdown Menu
· Google Web Fonts and Map
· Social Options
· Commenting System
· Advanced Theme Options
· Cross-browser Compatibility
Bikes2Ride – Cycling WordPress Theme
Meet this inspirational template built with Power drag-n-drop builder, which allows taking advantage of more than 25 modules, the library of presets, and drag-n-drop functionality. The template can be installed easily within five minutes and has a set of Cherry plugins, which bring in extensive functionalities. When customizing your online bike shop, you can use WP Live Customizer to preview the changes made. The theme has multiple layout options, seven header layouts, custom widgets, and content modules. Other main features:
· Clean Coding
· Accurate Documentation
· Responsiveness
· Cherry Framework 5
· SEO-friendly
· Visual Editor
· Sample Data Installer
· Admin Panel
· Multilingual
· Long-time 24/7 support
· Ecwid ready
WildRide – Sports Bicycle WordPress Theme
This stylish template is highly rated for its modern design, simple maintenance, and extensive functionalities. It is built with Bootstrap, has an intuitive and responsive structure, search engine optimization, valid and clean coding, WP Live Customizer, and other powerful characteristics that are a great attribution to your online bike shop. Basic features:
· Admin Panel
· Retina screen ready
· Multilingual
· Cherry Framework 5
· Ecwid ready
· Accurate Documentation
· Effective 24/7 support
Cycling Responsive WordPress Theme
You’ll definitely be attracted by the appearance of this template. It possesses a portfolio section, which is advantageous to exhibit the products in action. Selling a bike online will be a pleasure with this functional theme. It is a Bootstrap template equipped with Cherry Framework, which stands out with its flexibility and extensive functionalities. With this product, you’ll have a responsive and SEO-friendly online bike shop. What’s more, it can be customized to meet the project requirements. Other main features:
· Admin Panel
· Bootstrap
· Multilingual
· Ecwid ready
· Back To Top Button
· Calendar
· Dropdown Menu
· Favicon
· Google Web Fonts and Map
· Advanced Theme Options
Cycling Responsive WordPress Theme
This is another great template with a portfolio. Most bike dealers wonder where to sell bike parts and how to sell bikes online, while it’s not so challenging if you have a technically functional and neatly designed template, which will ensure the smooth operation of your online bike shop. The theme is responsive, supports multiple languages, SEO-friendly, and has many features such as calendar, back to top button, dropdown menu, advanced theme options, and much more:
· Admin Panel
· Bootstrap
· Cherry Framework
· Ecwid ready
· Favicon
· Google Map
· Google Web Fonts
· Social Options
· Tag Cloud
· Tooltips
Read Also
Shopify Online Store Creation from Ground Up [Free Course]
The Best Platform For Online Clothing Store: Shopify or WooCommerce? [Developers Speaking]
Setting Up an Online Store: Shopify vs. WordPress
Top-10 Shopify Applications for Recently Created Online Stores
FAQ
You need to set up a website supporting e-commerce. For this, select the platform or CMS where you will run your website. There are popular ones, such as WordPress for WooCommerce or Shopify. You’ll need to take care of the hosting and domain name, as well as site theme and customization.
You need to create an account, edit the store in the admin panel, pick the design that best fits your online shop, customize it, configure the delivery and payment options, add products, take care of the domain name, conduct a test order to check whether all works well, and then launch the shop.
You should use all working marketing and SEO optimization tools, which include quality SEO-content, social media accounts, discounts and sales, running a blog, email marketing, and conducting analytics of the instruments you apply to choose what works best for your online store.
Select a theme from reliable suppliers. It should be a template for e-commerce, which should be responsive, SEO-friendly, customizable, and functional plugins for online stores.
The post How to Set Up a Selling Online Bike Shop appeared first on MonstersPost.