Your goal is to build an SEO-friendly website so your clients show up on Google when consumers are searching for their products. But you also need a creative, user-friendly website so consumers can find what they want to buy. So how do you find the balance when you have conflicting suggestions coming from each side? In this article, we’ll take a deeper look at what SEO web design is, why it’s important, and what 10 things you need to optimize to find some common ground between these two goals.