The trajectory there was that I ended up talking about it far too much on ShopTalk, to the point it became a common topic in our Discord (join via Patreon), Andy Bell pointed me at Daniel Post’s Social Image Generator and I immediately bought and installed it. I heard from Daniel over Twitter, and we ended up having long conversations about the plugin and my desires for it. Ultimately, Daniel helped me code up some custom designs and write logic to create different social media image designs depending on the information it had (for example, if we provide quote text, it uses a special design for that).
As you likely know, Automattic has been an awesome and long time sponsor for this site, and we often promote Jetpack as a part of that (as I’m a heavy user of it, it’s easy to talk about). One of Jetpack’s many features is helping out with social media. (I did a video on how we do it.) So, it occurred to me… maybe this would be a sweet feature for Jetpack. I mentioned it to the Automattic team and they were into the idea of talking to Daniel. I introduced them back in May, and now it’s September and… Jetpack Acquires WordPress Plugin Social Image Generator
“When I initially saw Social Image Generator, the functionality looked like a ideal fit with our existing social media tools,’ said James Grierson, General Manager of Jetpack. ‘I look forward to the future functionality and user experience improvements that will come out of this acquisition. The goal of our social product is to help content creators expand their audience through increased distribution and engagement. Social Image Generator will be a key component of helping us deliver this to our customers.”
Daniel will also be joining Jetpack to continue developing Social Image Generator and integrating it with Jetpack’s social media features.
Heck yeah, congrats Daniel. My dream for this thing is that, eventually, we could start building social media images via regular WordPress PHP templates. The trick is that you need something to screenshot them, like Puppeteer or Playwright. An average WordPress install doesn’t have that available, but because Jetpack is fundamentally a service that leverages the great WordPress cloud to do above-and-beyond things, this is in the realm of possibility.
WP Tavern also covered the news:
Automattic is always on the prowl for companies that are doing something interesting in the WordPress ecosystem. The Social Image Generator plugin expertly captured a new niche with an interface that feels like a natural part of WordPress and impressed our chief plugin critic, Justin Tadlock, in a recent review.
“Automattic approached me and let me know they were fans of my plugin,” Post said. “And then we started talking to see what it would be like to work together. We were actually introduced by Chris Coyier from CSS-Tricks, who uses both our products.”
Just had to double-toot my own horn there, you understand.